Digital Focus is a project, that I researched, planned and designed in 2024 as a freelancer. This is a corporate website for an internet marketing business.
The site shows who they are, what they prohibit, what they offer, what are the comments about them and a blog.
When I was asked to prepare the site I had to find a way to "sell it" meaning find a way for it to look familiar and for people to want to contact the business owner and hire his services.In addition, I had to include all the things that the business owner asked of me, but in a way that would not put a cognitive burden on the user and still include everything, and for that I had to create creative solutions and think outside the box.
The website aims to make all the products of the business accessible in a spectacular and familiar, light and youthful appearance to all customers, thus showing the business as a young and marketing business that understands networks
I was asked to prepare an corporate website for a digital marketing business, first I checked who the competitors are, what they offer and what are the advantages/disadvantages of each of them.
After that, together with the business owner, I checked who the target audience was in order to make things accessible to them, when I had a clearer picture and built a persona I could build the UX.
I built the UX according to the persona and according to the disadvantages and advantages that the competition had in the market, thereby answering all the needs that the business owner asked of me.
After the UX phase was completed I moved on to UI. When choosing the colors I chose green as the main color - the owner of the business asked me to make it look inviting and calm, green is known as a soothing color to the eye and a positive color that transmits confidence, calm, renewal, growth and money.For the second color I chose purple in order to combine the calmness and spirituality of blue with the energy of red and thus create mental balance.
Here are the wireframes for the site
The hompage
The section of why choose us? Including all the reasons we gave for choosing that particular client
when hovering over it
The section of what do we offering?
when clicking on it to read more - A paragraph opens and you see all the information
The about us section - here I had to include all the information and without burdening the user
Get to know our team
The section of comments about the business
The blog-teaser section is small and you can enter the full blog page and includes the registration area here as well
Contact us
Full blog area
